It’s harder than ever to stand out in the fast-paced world of e-commerce.  It’s not enough for brands that sell on Amazon to have good items; they also need to be seen.  A lot of sellers focus on improving the pictures for their Amazon listings or buying Amazon A+ Content. But Amazon Posts is another tool that many sellers don’t think about.

You might be missing out on a great chance to show off your brand for free if you haven’t used Amazon Posts yet.  It’s kind of like Amazon’s version of social media. It’s meant to help brands tell their story and connect with shoppers through interesting images and stories.

Let’s talk more about what Amazon Posts are, why they’re important, and how they can work with your A+ content, Amazon product pictures, and even your Amazon Storefront Design Services.

How do You use Amazon Posts?

Amazon Posts are visual feeds that can be scrolled through. They let sellers and brands share selected lifestyle photos, product highlights, and brand messages on Amazon. 

In each post, there are

• A picture that stands out, like the pictures you use for your Amazon listings
• A short title
• A straight link to the list of products

The best part?  

It doesn’t cost anything. That means you don’t have to spend any money on ads to show off your goods and build brand awareness.

Why Amazon Posts are Important for Getting your Brand Seen

1. Organic Exposure for Free

Amazon Posts are a free way to market your business, unlike paid spots or sponsored ads.  They help you reach people who might buy from you without spending a lot of money on ads.

If you write your Amazon Posts carefully, they can bring shoppers to your listings, which increases the chances that they will buy something.

2. Helps Your Strategy for Branding

Amazon can feel distant at times. Most of the time, customers don’t know they’re buying from different names when they buy from Amazon.  Posts help change that by giving brands a voice and a personality.

You can keep your brand’s presence uniform across all customer interactions by using Posts along with Amazon A+ Content and Amazon Storefront Design Services.

3. Find Products on Competitor Sites

You can see Amazon Posts on more than just your own product pages.  They can show up on pages for related products, which means that your material can show up when people are looking at items that are similar.  Getting a free sign on your competitor’s land is about the same thing.

Posts on Amazon vs. Other Visual Tools on Amazon

Now let’s look at Posts next to some other Amazon tools you may already use:

Images of Amazon products

For conversions, your listing pictures are very important.  They give you a good idea of what the product looks like, point out its best features, and build trust.  They only live on your sales page, though.

Posts, on the other hand, go beyond your description and make you more visible.

Content from Amazon A+

A+ Content is great for sharing stories and improving SEO on pages about your products.  It makes more room for pictures, comparison charts, and in-depth product explanations.  Posts go well with A+ material because they give customers a more dynamic, scrollable experience.

Design Services for Amazon Storefronts

Posts can bring people from outside of Amazon to your private storefront if you’ve paid for one.  Posts are like teasers that can get people interested in your brand and encourage them to learn more about it.

How to Get the Most Out of Amazon Posts

You don’t need a whole marketing team to make Posts that do well.  Even small businesses can make material that gets results if they know how to do it right.

1. Use High-Quality Pictures of Everyday Life

Handle the pictures you post the same way you handle the pictures of your Amazon items.  Make sure they have a story, are high-resolution, and look good.

The best pictures are ones that show how the product is used in real life.  For instance, if you sell yoga mats, show someone stretching in a cozy room in the morning.

2. Make Sure the Brand Message is Clear

Your tone should be the same in all of your Posts, A+ content, and shop, no matter how fun and quirky you are or how sleek and chic you are.

3. Be Consistent

Post often.  Like on social media sites, being consistent makes you more visible.  Aim for three to five posts a week that talk about new products, how they can be used, behind-the-scenes stories, or customer reviews.

4. Use Seasonal and Popular Content

Link your posts to holidays or themes that are popular at the moment.  This makes it more relevant and interesting.

Amazon Blogs About Best Practices

• Just put one item in each post.  
• Conversions are driven by clarity.
• Do not use writing overlays.  
• Let your picture speak for itself.
• Make it possible to buy.  
• Keep track of progress.  
• Look at Amazon’s data to find out what works, then do more of that.

A Case Study: From Pictures of Products to Wall Posts

Say you’re a company that sells kitchen tools.  You’ve made sure that the pictures on your Amazon product page show off your multi-use cutter from every angle.  You also made A+ content with movies and charts that show how it stacks up against the competition.  Good.

Now, picture using Amazon Posts to show:

• A busy mom easily cutting up vegetables on a Monday morning
• A holiday meat board you made with your slicer
• A look at how your eco-friendly products are made behind the scenes

All of these posts get people interested in your company and help them feel more connected to it.  You may already have this kind of information for your social media accounts; use it on Amazon!

Conclusion

Amazon Posts are an important tool for current sellers that may not be used enough.  If you already pay for Amazon product pictures, A+ Content, or Amazon Storefront Design Services, Posts are a great (and free!) way to connect with customers and get more views.

When you use Amazon Posts wisely, you can build your brand, make it easier for people to find your products, and stay at the top of people’s minds without having to spend extra on ads.

Now, start writing today.  Even if your rivals aren’t doing it, that’s why you should.