Amazon isn’t just a marketplace.
It’s a data battlefield.
And those who dominate? They use data to outsmart — not outspend — their competitors.

If you’re not tapping into Amazon Brand Analytics (ABA), you’re leaving money on the table.
Serious money.

Want to know what your ideal customers are searching, buying, comparing, and repeating?
This is the tool. This is the edge.

Let’s break down how you can use ABA to find high-intent keywords and uncover buyer trends — the way a top Amazon Marketing Agency would.

Why Brand Analytics Is a Game-Changer

What if you could see:

• Which search terms are turning into real purchases?
• What products buyers are comparing yours with?
• Which items they buy again and again?

That’s not a fantasy. That’s Amazon Brand Analytics.

It’s exclusive to brand-registered sellers and offers insights that go far beyond what Seller Central shows.

Data like this is a competitive weapon.
Used right, it can help you win visibility, trust, and conversions — fast.

Who Should Be Using Amazon Brand Analytics?

Is it just for big brands?

Not at all.

If you’re selling under your own brand on Amazon, ABA is for you.

It’s especially useful for:

• Private-label sellers ready to scale
• Growing DTC brands
• Vendors investing in long-term brand presence
• Any brand working with a Full Service Amazon Agency

In short — if you’re serious about results, ABA should be your best friend.

The 4 Must-Know Reports Inside Amazon Brand Analytics

Data is only valuable when you know how to use it.

Here are the four core reports inside ABA and how you can turn each one into a growth lever.

1. Amazon Search Terms Report

This is your map to keyword dominance.

It shows:

• Top keywords for any given period
• The click share each ASIN receives
• The conversion share (who’s getting the sale)

What can you do with it?

• Find high-converting keywords your audience is actually using
• Spot gaps where you’re missing out
• Adjust your product titles, bullet points, and back-end keywords

A Full Service Amazon Agency will dig deep into this data to identify under-leveraged keywords that bring high returns with lower competition.

2. Market Basket Analysis Report

Want to know what buyers are bundling with your product?

This report reveals:

• Products frequently bought together
• New bundle opportunities
• Untapped cross-selling options

When you understand what your customer is already buying with your product, you can:

• Launch logical add-ons
• Create upsell flows
• Improve your AOV (Average Order Value)

This is how brands grow without more traffic — they sell more to the same customer.

3. Repeat Purchase Behavior Report

Are your buyers coming back?

This report shows:

• Which ASINs are driving repeat sales
• Customer loyalty over time
• How often customers reorder

If you’re in consumables, beauty, or wellness — this is mission critical.

Want higher LTV (Lifetime Value)?
Focus on ASINs with strong repeat purchase rates and build strategies around retention — a core tactic in Full Service Amazon Management.

4. Item Comparison & Alternate Purchase Report

Think your biggest competitor is the top search result?

Not always.

This report shows:

• What products buyers compared yours with
• Which ones they bought instead

Now you know the actual listings you’re losing to.

With that data, you can:

• Reposition your product
• Improve images or pricing
• Rewrite your copy to highlight your unique edge

No more guessing who you’re up against. The data shows it clearly.

How to Find High-Intent Keywords with ABA

Not all keywords are equal.

Some bring traffic.
Others bring buyers.

What’s the difference?

Buyer intent. And ABA shows you exactly where it lives.

Here’s how to find high-intent keywords:

Focus on Conversion Share

A keyword might get 50,000 searches.
But if no one converts, what’s the point?

Look at conversion share in the Search Terms Report.

• A high conversion share = high buyer intent
• A low conversion share = low intent or poor match

Target the keywords where buyers are making decisions.

Spot Trends Before Competitors Do

Use historical data to:

• Identify rising keywords
• Prepare for seasonal spikes
• Adjust inventory and ads before the market catches on

Want to be early to a trend?
Follow the shifts in buyer language.

Find Overlooked Keywords with Moderate Volume

Everyone’s fighting for the same 10 keywords.

Smart brands look for:

• Mid-volume terms with high conversions
• Long-tail keywords buyers use to find specific solutions

These keywords are often less competitive — and more profitable.

A great Amazon Marketing Agency uses ABA to find these untapped goldmines and feed them into your organic and paid strategy.

Spotting Buyer Trends Before They Explode

Trends can make or break a brand.

ABA helps you track them before they hit the mainstream.

Here’s how:

Monitor Item Comparison Behavior

Suddenly seeing your ASIN being compared with a new type of product?

That’s your early warning sign.

It might be time to:

• Launch a new variation
• Add a feature you’re missing
• Reposition your brand story

Study Basket Patterns

If people are bundling your product with something unexpected, ask:

• Is this a new customer habit?
• Can I launch a product to meet this pairing?
• Should I create a promotional bundle?

Let the customer’s cart tell you what they want next.

Track New Search Terms

Are new attributes or benefits emerging in top search terms?

Terms like:

• Sustainable
• Keto-friendly
• Minimalist
• Compact

These signal what customers care about right now.

Adapt your messaging before your competitors do.

Real-World Use Case: AESEI’s Data-Driven Strategy

Let’s say a home brand notices the keyword “silent wall clock” suddenly jumps in conversions.

AESEI would:

• Add “silent” and related phrases to the product title and bullets
• Launch PPC around the new keyword set
• Create a second variation with enhanced silent features
• Track how repeat behavior responds

The result?
Improved CTR, higher sales velocity, and a better organic ranking.

That’s not theory. That’s execution driven by data — the kind our Full Service Amazon Agency executes daily.

Why Working with an Amazon Marketing Agency Changes Everything

Yes, ABA is powerful.

But raw data isn’t enough.

You need:

• Keyword strategy
• Copywriting
• A/B testing
• Advertising sync
• Strategic pivots based on data

That’s where a Full Service Amazon Agency like AESEI steps in.

We don’t just study the numbers.
We turn them into revenue-driving actions.

Our Full Service Amazon Management approach includes:

• Advanced ABA mining and keyword development
• Daily campaign optimization
• Listing audits and conversion enhancements
• Product strategy aligned with real-time buyer behavior

While others are still checking keyword volume, you’ll already be executing your next move.

Final Thoughts: Data Is the Advantage

Here’s the truth:
The Amazon algorithm rewards relevance.

And Amazon Brand Analytics helps you stay relevant by:

• Knowing what your customers are searching
• Understanding what they care about
• Spotting what they’ll want next

But only if you act on it.

Want to stop guessing and start scaling?

Work with a proven Amazon Marketing Agency that turns buyer behavior into bottom-line growth.

Because on Amazon — insights don’t win.
Execution does.

Quick Recap

• Amazon Brand Analytics reveals high-intent behavior across search, comparison, repeat purchase, and baskets.
• Use conversion share to identify true buyer keywords.
• Track trends by watching how buyers compare and bundle.
• Mid-volume, high-conversion keywords often outperform high-volume terms.
• A Full Service Amazon Agency will help you act on the data, not just collect it.

Ready to scale your brand with data-backed precision?

Explore how AESEI can help as your Amazon Marketing Agency.